New CEO McDermott brings 16 years’ leadership experience across the healthcare and technology sectors to Reframe, and will focus on continuing transformation of customer experience, as the business diversifies from its core offering of personalised cancer support into multiple healthcare areas.
This growth strategy is underpinned by significant investment in advanced tech development, including artificial intelligence and machine learning, to deliver enhanced and personalised healthcare experiences via Alix, Reframe’s digital health platform.
McDermott’s experience includes holding senior roles at Amazon UK, overseeing operations and the supply chain, as well as at McKesson as CDO, and most recently serving as CEO of cancer data platform Repositive.
In addition, the new appointment held the position of interim chief operations officer for NHS Property Services, supporting the NHS’s fight against Covid-19.
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“Reframe has achieved remarkable growth over the last few years, building an impressive client roster of household names and healthcare providers, and revolutionising the way that businesses approach individual wellbeing with proactive and effective support when faced with a health condition or event,” said new Reframe CEO, McDermott.
“Leading Reframe will allow me to fully indulge my passion for making tech work better for healthcare as we issue in a new era of hyper personalised, connected health and wellbeing services that will benefit companies and individuals alike.”
Mike Kennedy, chairman at Reframe, commented: “Our primary focus at Reframe is to build on our experience and success in cancer care and support and serve as many people as possible, giving them the skills and confidence to self-manage their wellbeing no matter what life throws at them.
“Catherine is an inspirational leader with a wealth of experience and deep knowledge in transforming technology businesses – of all sizes – into world class market leaders that deliver results.
“Catherine’s creativity and strategic thinking will be a key driver in our growth efforts and strengthening our position in the market.”