Do you want to build your employer brand but don’t know where to start? Don’t worry, we’ve got you covered. Here are just three employer branding strategies that will help you to attract the best talent and find your next dream hire.
Build your careers page
Your careers page should reflect your brand. Everything from the copy to the jobs themselves needs to demonstrate your company’s personality.
Here are just a few things to remember:
- Give insight: Show candidates what your company is really like with employee testimonials, videos and quotes.
- Clear job descriptions: Don’t ruin the candidate experience with a bad job description. Make sure they are clear, concise and cover all the main responsibilities and requirements.
- Be mobile first: The vast majority of job seekers think mobile devices play a critical role in the job hunting process. Make sure your site is mobile friendly if you want to attract talent.
Good content is extremely important during the awareness stage of the candidate journey. It allows candidates to learn more about the employer brand and plays a crucial role in their decision to apply.
So, how do you make really great content?
- Be snappy: The average person gets distracted in 8 seconds, however, 2.8 seconds is enough to distract some people. Get to the point quickly.
- Break up long text: It’s important to break up long blog posts and job descriptions into readable chunks. 81% of people simply skim the content that they read online so you need to make sure that it is easy to digest.
- Get visual: Posts that include images produce 650% higher engagement than text-only posts. Use bright, professional and colourful photos of your office to attract new recruits.
- Video is the future: Video is a crucial part of building your employer brand. Invest in good quality videos that demonstrate your culture and champion your employees.
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Your current employees are one of your best assets that you have when attracting talent. Don’t forget to include them in your employer branding strategy. Here are just a few small ways that they can help:
Referrals: Encourage your employees to share your current job openings with their network. It might also help to implement a referral scheme where staff members can earn money or rewards if they find a suitable candidate.
Glassdoor: Everyone checks Glassdoor before going for a job interview. Encourage your employees to leave honest (and hopefully positive) reviews about your workplace.
If you consider these three elements, then you’ll be well on your way to having a really strong employer brand.
Are you looking for a new role? Head over to our careers page now and check out all the brilliant jobs available at the moment!